Services

Services

From creator seeding to full-funnel conversion, we provide end-to-end media and content marketing services.

Influencer Seeding Media Buying Content Marketing PR Communication Full-Platform Resources
Products & Services

Built on a three-in-one creator supply system spanning external creators, owned creators, and cross-border creators, we provide full-domain influencer marketing services for brands.

Cross-platform creator integration and one-stop procurement

Integrated Marketing Creator Resource Procurement

Centralized procurement and resource integration across all platforms (PR traditional media, party and government national media, Douyin, Xiaohongshu, Video Channel, Kuaishou, Bilibili, WeChat/Weibo, etc.) to match brands with creators for seeding, short video, image-text, and commercial placements.

  • One-stop procurement, reducing client coordination costs
  • Pricing leverage, compressing placement costs
  • Broad resource coverage, suitable for all marketing categories
  • Risk mitigation, standardized fulfillment management

Core Resources

ERP Library Resources
50K+
Central Media Editor Resources
330+
Platforms Covered
Xiaohongshu/Douyin/Video Channel/Kuaishou/Bilibili/WeChat+Weibo

Business Details

Centralized procurement and resource integration across all platforms (PR traditional media, party and government national media, Douyin, Xiaohongshu, Video Channel, Kuaishou, Bilibili, WeChat/Weibo, etc.), connecting external creators, small agencies, and independent bloggers to match brands with creators for seeding, short video, image-text, and commercial placements.

The company's ERP system houses 50,000+ resources with strong ongoing creator relationships and frequent placement cycles.

Core KOC business covers Xiaohongshu, Douyin, Weibo, Dongchedi, Yiche, Autohome, Toutiao, etc. Cooperation models include: direct posting, disclosed posting, original content, re-creation, proxy shooting, and other diversified formats.

Typical Scenarios

New product seedingBrand exposureCampaign promotionsAll types of integrated marketing projects
Entertainment marketing + automotive technology verticals

Honghe MCN Creator Self-Incubation

Honghe MCN, under the company, focuses on full-funnel owned creator incubation, deeply cultivating entertainment marketing and automotive technology verticals, building a full-domain self-media content matrix across Douyin, Xiaohongshu, and Video Channel, providing brands with stable owned creator seeding, brand exposure, and other routine communication services.

  • Full-funnel owned creator incubation, stable and controllable resources
  • Deep expertise in entertainment marketing and automotive technology verticals
  • Coverage of golden promotional nodes throughout the year
  • Rapid hot-topic content production within 12 hours

Core Resources

Content Verticals
Entertainment marketing + automotive technology
Platforms Covered
Douyin/Xiaohongshu/Video Channel
Account Tiers
Celebrity news/Drama trends/Music/Pan-entertainment

Business Details

Honghe MCN, under the company, focuses on full-funnel owned creator incubation, deeply cultivating entertainment marketing and automotive technology verticals, building a full-domain self-media content matrix across Douyin, Xiaohongshu, and Video Channel.

Douyin entertainment accounts operate across four core tiers: ① Celebrity news/profiles: celebrity candids, red carpet, interview clips, content remixes, persona analysis ② Drama & variety show trends: upcoming drama previews, hit drama recaps, character CP edits, variety show highlights ③ Music & entertainment: singer concerts, new releases, music festivals, OST remixes ④ Pan-entertainment hot topics: industry red carpet roundups, gala commentary, entertainment industry insights

Golden promotional nodes: Spring Festival, Qishui Music festival series, summer entertainment peak, National Day, year-end awards season; quarterly drama/variety nodes, e-commerce promotion tie-ins, public sentiment holidays, and ad-hoc trending topics.

Typical Scenarios

Brand routine communicationCelebrity red carpet leverageDrama & variety promotional tie-insE-commerce promotion seeding
TikTok/Instagram/YouTube/Facebook full-platform coverage

Overseas Creator Resource Procurement

Building overseas creator channels across major platforms (TikTok, Instagram, YouTube, Facebook, etc.) to centrally procure overseas bloggers and local influencer resources, serving domestic brands going global and overseas localized promotion needs.

  • Overseas barrier advantage, hard for competitors to replicate
  • Flexible channels, suitable for all-stage global brands
  • Low-cost trial, small-batch procurement
  • 10K+ overseas creator resource inventory

Core Resources

Overseas Creator Resources
10K+
Platforms Covered
TikTok/Instagram/YouTube/Facebook
Service Scenarios
Brand globalization/Overseas localized promotion

Business Details

Building overseas creator channels across major platforms (TikTok, Instagram, YouTube, Facebook, etc.) to centrally procure overseas bloggers and local influencer resources, serving domestic brands going global and overseas localized promotion needs.

The company currently has 10,000+ overseas creator resources. Overseas creator outreach involves language, time zone, and agency barriers. Once a stable overseas resource channel is established, competitors cannot easily replicate it. New brands entering markets can purchase mid-tier and micro creators in small batches at low cost to test product market acceptance.

Typical Scenarios

Brand globalizationOverseas localized promotionGlobal new product launchesCross-border marketing tests

专注品牌整合内容营销与全平台达人资源采买的媒介服务商

宏博互动 · 2013 · 南昌 / 上海 / 杭州 / 北美